Digital Pre-Show
Today’s audiences want to be entertained the moment they take their seats. Cineplex Media fills that desire with dynamic Digital Pre-Shows that are integral to the overall moviegoing experience. Our lively mix of star profiles and interviews, showbiz news and trivia, upcoming releases and advertising delivers exceptional engagement and awareness results.
Pre-Show Formats
TIMED: Timed Pre-Show screens offer TWO timed PODs for advertising: POD 1 (0-10 minutes to showtime), POD 2 (10-21 minutes to showtime), and with delivery to the screen via server-based HD digital or DVD projection.
LOOPED: Looped Pre-Show screens are delivered via DVD projection with the show running in a continuous loop during the 21-minute Pre-Show period. All advertising is purchased as Run-of-Schedule (ROS).
- All Pre-Shows run for 21 minutes prior to showtime and are projected in a 16 x 9 format.
- Advertising is available in three formats: Cineplex Entertainment Pre-Show HD, Empire Pre-Show DVD, and DVD loop shows.
- Advertising is sold in timed PODs for Cineplex Entertainment DSL HD screens as well as Empire Dig/DCP screens. All other DVD Pre-Show screens are sold in a continuous loop format (Cineplex Entertainment DVD screens, Festival, Alliance, Landmark.)
- Advertising may be placed in front of all films or family genre or adult genre releases.
- The Pre-Show offers national coast-to-coast coverage as well as regional and market-specific flexibility.
Supplying your creative in the incorrect format can result in extra costs and missed deadlines. Your contract will clearly state which media was purchased. If you are unsure which production specs you require or how to use them, contact the Cineplex Media production team at 416-539-8800 or your sales representative.
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Cineplex Entertainment (HD)
The Cineplex Entertainment Pre-Show HD program runs 21 minutes before showtime with delivery to the screen via Kodak DSL HD digital projection and offers TWO advertising time periods (PODs) to reach waiting audiences: POD 1 (0-10 minutes to showtime) and POD 2 (10-21 minutes to showtime). Advertisers may choose to provide their spot as either a still image, a still image with animated (moving) elements, or as a full motion video image conforming to the following specifications.
Click here to download the digital full MOTION & ANIMATED pre-show HD production specifications.
Click here to download the digital STILL SLIDE pre-show production specifications.
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Empire Theatres 16x9 High Definition (HD) Pre-Show
The Empire Pre-Show is a digital HD Pre-Show in 16 x 9 aspect ratio format with unique content produced for Empire Theatres. The Empire Pre-Show also runs 21 minutes to showtime and is sold with the same advertising time PODs and advertising availabilities as the Cineplex Entertainment Pre-Show HD.
Click here to download the EMPIRE HD SHOW specifications
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DVD Loop 16 x 9 Standard Def (SD) Pre-Show (Cineplex, AMC Theatres, Alliance Atlantis, Cinema Galeries, Festival, FilmAds (BC Independents) and Landmark Cinemas)
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The DVD looped pre-shows run continuously and run on-screen 21 minutes prior to showtime. These shows are projected in a 16 x 9 format and feature the Cineplex Entertainment pre-show content. All advertising is purchased as Run-of-Schedule (ROS)..
Click here to download the DVD LOOP specifications.
2012 Production Schedule for: Digital Pre-Shows
| Month |
Start/End Date |
Material Due |
Cycle Weeks |
| Jan |
Dec 30 - Jan 26 |
Dec 6, 2011 |
4 |
| Feb |
Jan 27 - Feb 23 |
Jan 11, 2012 |
4 |
| Mar |
Feb 24 - Mar 29 |
Feb 7 |
5 |
| Apr |
Mar 30 - Apr 26 |
Mar 14 |
4 |
| May |
Apr 27 - May 31 |
Apr 11 |
4 |
| Jun |
June 1 - June 28 |
May 15 |
5 |
| Jul |
June 29 - July 28 |
June 13 |
4 |
| Aug |
July 27 - Sept 30 |
July 11 |
4 |
| Sep |
Aug 31 - Sep 27 |
Aug 15 |
5 |
| Oct |
Sep 28 - Oct 25 |
Sep 12 |
4 |
| Nov |
Oct 26 - Nov 29 |
Oct 10 |
5 |
| Dec |
Nov 30 - Dec 27 |
Nov 14 |
4 |
| Jan, 2013 |
Dec 28, 2011 - Jan 31, 2013 |
Dec 4 |
4 |
|