CINEPLEX MEDIA NEWS
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Cineplex Media and Amplified have partnered to release new research exploring how Canadian media environments influence audience attention, advertising effectiveness, and media efficiency.

One of the study's most compelling findings estimates that dull media costs Canadian marketers $1.52 billion annually in lost advertising efficiency. The research challenges marketers to look beyond served impressions and focus on what matters most: quality exposure and audience attention. 

Read the full white paper on Amplified’s website here.