CINEMA
CANADA'S LARGEST CINEMA ADVERTISING NETWORK

FAQ

• How can I learn more about cinema advertising at Cineplex Media?

  Connect with the Cineplex Media sales team to explore cinema advertising opportunities based on your campaign objectives, target audience, markets, timing, and budget. Our team can recommend the right mix of on-screen, lobby, digital, and experiential media solutions.

• Which on-screen formats are available?

  Cineplex Media offers a range of on-screen advertising formats, including Pre-Show, Show-Time, VIP, and other premium placements. Options vary by campaign, cinema location, and availability, allowing brands to choose the right position and level of impact.

• When do on-screen cinema advertisements play?

  On-screen ads appear during the pre-feature presentation before the movie begins. Available placements include Pre-Show, Showtime, In-Trailer, and Gold Spot (the final advertising position before the feature). Availability varies by campaign and location.

• What are the benefits of cinema lobby advertising?

  Cinema lobby advertising extends brand visibility beyond the big screen and throughout the moviegoing journey. Digital screens, static media, and experiential placements can reach audiences as they arrive, gather, purchase concessions, and move through the theatre.

• Which audiences are reached with cinema advertising?

  Cinema audiences are diverse, including young adults, families, newcomers, multicultural communities and higher-income households across Canada. Campaigns can be planned broadly or tailored by market, location, audience profile, moviegoing behaviour, format, and timing.

• How much does cinema advertising cost?

  Cinema advertising costs vary based on campaign length, markets, cinema locations, on-screen placement, audience requirements, and creative production. Cineplex Media develops customized national, regional, and local plans based on each advertiser’s objectives and budget.

• Can cinema advertising be targeted by market or audience?

  Yes. Cinema campaigns can be planned nationally or tailored by market, cinema location, audience, and media placement. Cineplex Media can help advertisers select the right combination based on their campaign objectives.