SHOPPING 
INFLUENCE AT EVERY TURN

FAQ

• What are the benefits of shopping centre advertising?

  Shopping centres bring together a broad mix of audiences in destinations they visit to shop, dine, socialize, and spend leisure time. Advertising throughout the environment helps brands build visibility and memory while influencing decisions close to purchase.

• Can brands run national or multi-location mall advertising campaigns?

  Yes. Campaigns can run in a single shopping destination, across selected markets or nationally across 90+ locations, depending on campaign objectives and available inventory.

• Where are shopping centre digital screens located?

  Placement varies by format. Digital Portraits are positioned at eye level along high-traffic corridors and near retail destinations. Digital Large Formats are elevated in prominent concourses for clear sightlines and high visibility. City Spectaculars are located in select high-profile shopping, commuter and business destinations.

• What branding opportunities are available beyond digital screens?

  Brands can extend their presence beyond screens through static media, custom static takeovers, pop-ups, experiential activations, and sponsorships aligned with seasonal, cultural and key shopping moments, including holiday and back-to-school.

• What does COMMB accreditation mean for advertisers?

  Cineplex Media’s mall media offering is the only OOH Mall network in Canada accredited by COMMB, the Canadian Out of Home Marketing and Measurement Bureau. Accreditation provides advertisers with a recognized, standardized basis for audience measurement and media planning.