<p><span>TurboTax Canada aimed to bring real-life, in-person advice to audiences ahead of tax season. Without physical storefronts, they needed an environment that resonated with their target audience, as well as message: save the drama for the movies, because filing your taxes should be simple.</span></p>

Challenge

<div class="ewa-rteLine">Across select cinemas in Toronto and Vancouver throughout October and November, TurboTax created an immersive branded experience that kept the brand top of mind for moviegoers. Standout creative spanned door decals, stair risers, digital lobby screens, big-screen placements, and even interactive kiosks featuring certified tax experts.</div>
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Solution

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<p><span class="hero-mobile-accent md:hero-desktop-accent" style="color: #ffcb05;">Intuit TurboTax</span><br>Total Theatre Takeover</p>

Learn how TurboTax took over cinemas to create an end-to-end branding experience that captured attention. Read the full campaign study. 

Intuit TurboTax

TurboTax transformed select Cineplex theatres with a fully branded takeover featuring digital lobby screens, show-time placements, static signage, and interactive kiosks to connect moviegoers with expert tax support ahead of tax season. 

Intuit TurboTax Total Theatre Takeover

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TurboTax takes over theatres with fully-branded cinema OOH campaign.

Ahead of tax season, TurboTax transformed theatres with a fully branded takeover of digital lobby screens, a larger-than-life Show-Time spot, high-impact static placements, and interactive kiosks.

TuboTax: Save the Drama for the Movies

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Intuit TurboTaxTotal Theatre Takeover

TuboTax: Save the Drama for the Movies

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Intuit TurboTax
Total Theatre Takeover