Special Media
Special Media options deliver great impact in conjunction with existing in-theatre buys.
All creative to be approved by Cineplex Entertainment.
Lobby Banners
Lobby banners hang from the ceiling in prominent lobby locations and are an excellent extension of other in-theatre advertising element s to deliver message domination. Purchase multiple locations for full impact.
Floor Clings
Place your message in your target's path with clings underfoot, on box office counters and washroom stalls and walls.
Mirror Clings
Deliver a unique message in the targeted environment of theatre washrooms. An innovative way to get in front your consumer.
Kiosks
Demonstrate your product in lobby with a Kiosk and activate your brand with movie going consumers.
Standees
Standees sporting your advertising messages can be placed in prominent lobby locations with high-impact images that cannot be missed.
Popcorn Bags
Putting your product message into the hands of your potential consumer is the ultimate goal. Popcorn bags are an effective means of delivering your message to our moviegoers – displaying your advertising to bag-holder and fellow moviegoer alike. NOTE: Lead-time for creative is 13 weeks prior to campaign including client approval of proofs. Additional charges will apply if creative is delivered within the 13-week period.
Drinking Cups
Turn a popcorn bag campaign into a combo campaign with matching cups! Please speak to your Cineplex Media rep for details, quantities and costs. NOTE: Lead-time for creative is 13 weeks prior to campaign including client approval of proofs. Additional charges will apply if creative is delivered within the 13-week period.
Sampling
Sample your product as guests leave our theatres and get your brand into their hands. We can handle all sampling execution – or your own sampling teams can do it for you.
T-Shirts
Customized t-shirts worn by Cineplex Entertainment staff cover the theatre with a one-on-one media opportunity.
2009 Production Schedule: Special Media
| Month |
Start/End Date |
Material Due
|
Cycle Weeks |
| Jan |
Jan 2 - Jan 29 |
Dec 12 (2008) |
4 |
| Feb |
Jan 30 - Feb 26 |
Jan 16 |
4 |
| Mar |
Feb 27 - Mar 26
|
Feb 12 |
4 |
| Apr |
Mar 27 - Apr 23 |
Mar 13 |
4
|
| May |
Apr 24 - May 28 |
Apr 9 |
5
|
| Jun |
May 29 - Jun 25 |
May 14 |
4
|
| Jul |
Jun 26 - Jul 30 |
Jun 12
|
5
|
| Aug |
Jul 31 - Aug 27 |
Jul 17
|
4
|
| Sept |
Aug 28 - Sep 24 |
Aug 14 |
4 |
| Oct |
Sep 25 - Oct 22 |
Sep 11 |
4 |
| Nov |
Oct 23 - Nov 26 |
Oct 8
|
5 |
| Dec |
Nov 27 - Dec 31 |
Nov 13
|
5 |
Jan (2010)
|
Jan 1 - Jan 28 |
Dec 16 |
4 |
See our rate card or ask your rep for a listing of Special Media Terms and Conditions.
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